1. A retailer that uses ________ creates realistic environments that encourage customers to try products before they buy them.

    a. experiential retailing

    b. atmosphere control

    c. store differentiation and positioning

    d. hypermarketing

    e. product positioning

2. In the battle for "share of stomachs," some supermarkets are cutting costs and attempting to compete more effectively with food discounters, while others are moving upscale, providing improved store environments and higher-quality food offerings. These two different strategies represent differences in ________.

    a. positioning

    b. place decisions

    c. retail technology

    d. wholesaling

    e. retail convergence

3. ________ is the basis of all discount operations and is typically used by sellers of convenience goods. Retailers offering this level of service require customers to perform their own 'locate-compare-select' process in order to save money.

    a. Full-service

    b. Specialty-service

    c. Self-service

    d. Wholesale

    e. Limited-service

4. The main difference between ________ organizations and other contractual systems is that these systems are normally based on some unique product or service.

    a. independent

    b. franchise

    c. retailer cooperative

    d. warehouse-club

    e. voluntary chain