Ask Marketing Management Expert

1. A project typically has ____________.

a. a defined start and end date

b. a defined start date but no defined end date

c. no defined start but a defined end date

d. no defined start or end date

2. The Project Management Body of Knowledge Guide definition of a project indicates that a project is ____________.

a. multifunctional

b. temporary

c. designed to consume human resources

d. limited by a budget

3. A business reality that makes effective project management critical is the fact that ___________.

a. products are becoming increasingly simple

b. inflation is rampant

c. product life cycles are compressing

d. product launch windows are widening

4. A product is introduced into a market, gains the acceptance of a fickle public and is finally supplanted by a new and improved offering. This phenomenon is known as the ____________.

a. product life cycle

b. rule of 80

c. Mendoza line

d. beta

5. The degree of innovation and creativity is typically at its highest during the _____________ phase.

a. conceptualization

b. planning

c. execution

d. termination

6. The amount of corporate investment is typically at its lowest in the ____________ phase.

a. conceptualization

b. planning

c. execution

d. termination

7. The dimension of project success that is realized last is _____________.

a. future potential

b. business success

c. impact on the customer

d. efficiency

8. The dimension of project success that is measured by both an internal and external criterion is ____________.

a. future potential

b. business success

c. impact on the customer

d. efficiency

9. A strategic element that contains formally titled initiatives such as the Customer Survey Project, the Small Business Alliance Project and the Employee Relations Project is most likely a _____________.

a. mission

b. strategy

c. goal

d. program

10. The management department at the university decides to add a new program in restaurant, hotel and institutional management. As part of the development process, they hold focus groups consisting of area business leaders, current and former students and restaurant and hotel owners. These groups can be described as _____________.

a. project leaders

b. project workers

c. stakeholders

d. clients

11. Which statement about stakeholders is most appropriate?

a. Stakeholders wield considerable power.

b. Stakeholders can potentially impact project development.

c. Stakeholders are external to a company.

d. By definition, clients are not stakeholders, they are customers.

12. A functional organization structure is a plus for project management because _____________.

a. functional siloing often exists

b. it allows for standard career paths

c. there is high customer focus

d. commitment to project success is high and unwavering

13. A functional organization structure is a weakness for project management because _____________.

a. in-depth knowledge and intellectual capital development are enabled

b. no disruption or changes to a firm’s design are necessitated by projects developed within this structure

c. priorities among functional departments may be different and competing

d. standard career paths are enabled so team members only perform their duties as needed

14. The tendency of employees in a functionally organized company to become fixated on their own concerns and work assignments to the exclusion of the needs of other departments is known as _____________.

a. layering

b. myopia

c. nepotism

d. siloing

15. Centralized units within an organization or department that oversee or improve the management of projects are called _____________.

a. project management offices

b. PERT units

c. tiger teams

d. central clearinghouses

16. A PMO is not used ______________.

a. as a resource center

b. to replace the project manager as being responsible for the project

c. to act as a central repository for project documentation

d. as the place where project management improvements are identified and then disseminated to the rest of the organization

17. The PMO is used as a tracking and monitoring device under the _______________ model.

a. control tower

b. weather station

c. resource pool

d. radar

18. A proactive project portfolio is ______________.

a. as simple as moving from one project opportunity to another project opportunity

b. an integrated family of projects with a common strategic goal

c. a collection of projects under the umbrella of single project manager carrying the title of portfolio manager

d. developed with respect to short-term operational concerns

19. Which of these is not a factor in successful project portfolio management?

a. flexible structure and freedom of communication

b. low-cost environmental setting

c. emphasis on quality

d. time-paced transition

20. Multiple project environments thrive on _______________.

a. multi-layered bureaucracy

b. rigid development processes

c. narrow communication channels

d. improvisation by project teams

21. The efficient frontier in project management is the set of portfolio options that offer a ______________ return for a _______________ risk.

a. minimum; minimum

b. minimum; maximum

c. maximum; minimum

d. maximum; maximum

22. Which statement about the use of the profile model is most accurate?

a. The profile model requires careful calculation of the percentage risk for each possible project.

b. The scale used for the profile model can be any two numerical variables that a company deems important.

c. The efficient frontier in the profile model is where return is 100% (or greater) and risk is 0%.

d. For a given level of risk, a positive move on the return axes would indicate a superior project.

23. Which statement regarding project selection is best?

a. Decision models must contain either objective or subjective factors.

b. Organizational reality can be perfectly captured by most decision-making models.

c. Before selecting any project, the team should identify all the relevant issues that play a role in project selection.

d. Every decision model has both objective and subjective factors.

24. Which statement regarding project selection and screening criteria is best?

a. The most complete model in the world is still only a partial reflection of organization reality.

b. It is possible, given enough time and effort, to identify all relevant issues that play a roll in project selection.

c. Decision models are either objective or subjective.

d. For many projects, more than 80% of the decision criteria are vital.

25. A commercial factor in project selection and screening might be ______________.

a. a need to develop employees

b. the likelihood that users of the project are injured

c. the long-term market dominance

d. the impact on the company’s image

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9765063

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As