1 a lsquomarketers dont create needs needs pre-exist, Ask an Expert

Management Studies

1. a. ‘Marketers don't create needs; needs pre-exist marketers.' Discuss this statement.

b. Can marketing efforts change consumers' needs? Why or why not?

2. Consumers have both innate and acquired needs. Give examples of each kind of need and show how the same purchase can serve to fulfil either or both kinds of need.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92176316

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