1. A growing controversy has sprung up around using social media information for behavioral targeting of consumers. Discuss the pros and cons of behavioral targeting of online consumers.

2. Review the case called "Pivot Survival Tactics from Kabam's 3 Near-Death Triumphs." It is linked here. Use this case to complete the assignment below and answer these questions: What is a pivot? How does a company know when to change its marketing strategy? How can a company change its marketing strategy successfully? What lessons can we learn from this example?