1. A friend of yours comments, "I'm starting my own business. I have a perfect product that no one else can touch, but I have no use for marketing. That's just for the mega-corporations." Which of the following arguments would you not use in talking about marketing?

A. Marketers are skilled at communicating the value of the product to potential customers.

B. Marketing helps new ventures organize, operate, and assess risk.

C. Marketers help address unmet customer needs, regardless of the size of the firm.

D. Marketing isn't essential now, but it will be in a year or two when the product takes off.

2. The idea that a good product sells itself is associated with the _______ era of marketing.

A. value-based marketing

B. market-oriented

C. production-oriented

D. sales-oriented