Ask Marketing Management Expert

1. A firm has been operating successfully in a particular country though foreign investment. It is reviewing its strategy in that country. It has the following choices: i) expand through partnership, ii) expand by going alone without partner, or iii) withdraw from the country. Which strategy would you recommend and why?

2. In attempting to choose a country for investment, firm ABC decides, to use a matrix for country selection. It decides to look at the following factors: 1-  economics 2-political risk, 3- cost of labor, 3- tax structure, and 4- country similarity to home country. On the scale of 1 to 10 (1 being very unattractive and10 being very attractive) management has ranked each factor and has decided importance of each one (again 1 unimportant and 10 very important) for the company. Below is table showing management's assessment. Company only chooses a location if its weighted average is 7 or higher. Should the company ABC select country 1 or country 2?

 

Ranking

Country 1

Ranking

Country 2

Weight

Economic growth

8

6

9

Political Stability

8

4

7

Low Labor Cost

8

6

5

Attractive Tax structure

6

7

6

Similarity to home country

7

9

8

3. Explain why is it important for a firm to develop its competitive strategy (low cost or differentiation) before selecting location for its international operation.

4. Discuss how equilibrium is reached in a foreign exchange market if a country has balance of payment deficit in the case of fixed and floating (flexible) exchange rate system

5. What would happen to capital flow between two countries if the real interest rate (rate adjusted for inflation) between the two countries is not equal and why?

6. Consider a country that has high economic growth, low inflation, and strong intellectual property right. In other words the country is highly attractive. A U.S multinational that is operating there realizes that it does not have strong competitive position. What would be your recommendation to this multinational?

7. Firm XYZ has identified a major opportunity in country A for business activity. However, it is concern that the opportunity may slip away if they do not respond to this opportunity. After evaluating various choices the two possibilities emerge as strategically attractive: acquiring a business in that country or building the business ground up (Greenfield development). Which one do you recommend and why? 

8. Discuss role of demand in Porter's diamond.

9. Explain impact of international trade on international wage structure of low wage countries using factor price equalization theory.

10. Compare benefits and draw backs of full economic integration (Economic Union) compare to Customs Union.

11. In the context of Vernon's product life cycle theory of trade and investment, explain why technology companies would eventually manufacture off-shore.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91297268
  • Price:- $50

Guranteed 36 Hours Delivery, In Price:- $50

Have any Question?


Related Questions in Marketing Management

Question 1 application of conceptstime value of money2

Question: 1. Application of concepts/time value of money? 2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low? 3. Discuss the role of demographics ...

Question imagine that you are in the market for a new

Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...

Question strategic marketing planintroductionthis

Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Question read the worddoc first and answer those following

Question: Read the word.doc first and answer those following question 1. Provide a list of at least five pieces of information that airlines have about their customers, and for each, explain how that information might he ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question bulltype of paper assignmentbullsubject

Question: • Type of paper Assignment • Subject Other • Number of pages 1 • Format of citation Other • Number of cited resource s0 • Type of service Writing from scratch First, choose a piece of art from any genre (music, ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As