1. A firm can use its launch timing strategy to take advantage of business cycle or seasonal effects, to influence its positioning vis-a-vis competitors, and to ensure that production capacity and complementary goods are sufficiently available at time of launch. Give an example.

2. Discuss the potential ethical issues in the following: Classifying a salable product as "waste" and then selling that product "off the books" for the personal benefit of a manager.

3. Seek out sources that provide evidence of Vitamin Shoppe's behaviors and track record.

4. What does the evidence suggest about how well the organization Vitamin Shoppe is structured and led?