1. A defender strategy typically involves which types of behavior (check all that apply - you may need to check more than one item to get full credit)
a. Leading with low prices to "dig out" market share.
b. New product development to find new markets or new customers
c. Price skimming to quickly recover development costs
d. Creating barriers to product change or isolating oneself from the effects of change
e. Engage in vertical integration
2. Characteristics of an Reactor firm include (check all that apply - you may have to check several boxes to receive full credit):
a. Exercise caution in pursuing new product technologies
b. React when the environment presents overwhelming pressure.
c. Develop new products close to their core competencies
d. Do not commit to shaping their organizational struture or processes to a particular strategy
e. Pursue new products when market feasibility has been demonstrated but barriers to entry are not too high.