1. A customer experience begins at the point of need awareness and ends at need extinction.

True

False

2. Secondary market research is appropriate when looking for things such as economic trends, online consumer purchasing habits, and competitor identification.

True

False

3. The expectation of ethical and responsible behavior is implicit in the societal marketing concept.

True

False

4. A target market is one or more segments that have been chosen as the focus for business operations.

True

False

5. The term ‘product’ cannot be used to refer to intangible services.

True

False

6. A company’s capabilities with respect to marketing, manufacturing, and distribution are components of its external marketing environment.

True

False

7. Differentiation involves placing a brand in the consumer’s mind in relation to other competing products, based on product traits and benefits that are relevant to the consumer.

True

False

8. All of the five stages of the consumer buying process take the same amount of time and effort.

True

False

9. In-person survey is a type of primary marketing research.

True

False

10. Marketing is the establishment of a strong link between customer value requirements and the major value-producing activities of the firm.

True

False