1. A competitive advantage means that a company has something unique or superior to that of the competition. Name an international company that uses product quality as its competitive advantage. Then briefly describe what you think would happen if the company lowered the quality of that product.

2. At times, a company can sell a product without having to adapt it, such as water. However, many products need to be adapted. Provide an example of a product that must be adapted to be sold in a nation other than the one where it is currently sold. Then briefly explain how the product would need to be adapted to sell in another nation.

Type your answer in complete sentences and in paragraphs.

3. Consumer behavior is an important concept in marketing. Briefly explain how the attitudes, beliefs, and values of consumers affect the products and services that they purchase. Provide a specific example to help explain your answer.