1. A company's values relate to such things as

fair treatment, integrity, ethical behavior, innovativeness, teamwork, top-notch quality, superior customer service, social responsibility, and community citizenship.

whether it will emphasize stock price appreciation or higher dividend payments to shareholders, and whether it will put more emphasis on the achievement of short-term performance targets or long-range performance targets.

how it will balance its pursuit of financial objectives against the pursuit of its strategic objectives.

how it will balance the pursuit of its business purpose/mission against the pursuit of its strategic vision.

All of these choices are correct.

2. Establishing and achieving strategic objectives merits very high priority on management’s agenda because

a company cannot achieve its strategic intent and strategic vision or gain a competitive advantage over rivals without having and achieving strategic objectives.

strategic outcomes provide better benefits to shareholders in both the short run and the long run.

well-chosen strategic objectives help managers craft a good strategy.

strategic outcomes are leading indicators of a company’s future financial performance and business prospects.

a company can’t have a shrewd strategic vision without having aggressive and competitively astute strategic objectives.