1) A common mistake in pricing is ____________________.

A. Setting prices independently of the rest of the market mix

B. Revising prices too often

C. Ignoring costs when setting prices

D. Considering price and price competition as a key problem in marketing

2) Scotty is in the process of opening Suburban Legends SK8S to sell boards, wheels, trucks, clothing, videos, and skateboarding related collectibles. The first thing Scotty should do when setting the store's prices is to ____________.

A. Determine her target market

B. Estimate costs

C. Select a pricing method

D. Select a pricing objective

3) When Cyler goes to do his grocery shopping for the week he also likes to drop off his finished rolls of film and visit the bank at the same time. He would also like the idea of having a package mailing

service to use while he is shopping. Cyler would enjoy doing his grocery shopping at a _______________.

A. Category killer

B. Combination store

C. Superstore

D. Hypermarket

4) Which of the following is NOT one of the four levels of retail services mentioned in the text?

A. Self-service

B. Staffed service

C. Self-selection

D. Limited service

5) Belk is a chain of stores found primarily in southern United States. Each store carries several product lines and each line is managed separately by a specialist buyer or merchandiser. McRae's offers many types of customer service and its prices reflect that fact. Belk's is an example of a ____________.

A. Superstore

B. Factory outlet

C. Combination store

D. Department store