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1) A brief description of the strategic situation (why is the specific firm so successful or unsuccessful?)

2) WWW [What Went Wrong? / What MAY go wrong?] i.e., current problems and possible threats

3) The general lessons learned from this case are ...

4) It reminds me of .... (link the present case to other cases we have analyzed. You want to show how the current case is similar to other cases. Briefly mention also the generalizable differences.)

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