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1. A boutique hotel chain provides upscale rooms and superior customer service at value prices. What strategy is the hotelier using to gain competitive advantage?

(A) a focused differentiation strategy

(B) a low-cost provider strategy

(C) a focused low-cost strategy

(D) a best-cost provider strategy

(E) a broad differentiation strategy

2. Develop a description of what a McDonald’s Breakfast Menu would look like in each of the three strategies.

1. Multidomestic

2. Global

3. Transnational

How might this impact McD’s procurement function?

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M93110779

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