1. A _____ strategy can be best defined as a plan, used by international companies, that involves customizing products, promotion, and distribution according to cultural, technological, regional, and national differences.

global

standardization

normalization

multinational

domestic

2. Which of the following is an accurate description of dividends?

They indicate the money invested by sole proprietors in their business.

They refer to profits in a general partnership.

They indicate the capital invested by each partner in a limited partnership.

They are cash payments received through distribution of profits in a corporation.

They indicate the amount of tax the incorporators of a business need to pay annually.

3. Which of the following is true of marketers?

Marketers are involved primarily in production and management of infrastructure.

Marketers gather information and conduct research to determine what customers want.

Marketers in nonprofit organizations do not use promotion.

Marketers are concerned with acquiring, developing, and using resources.

Marketers plan, organize, staff, and control the tasks required to carry out the work of a company.

4. Which of the following statements is true about communism?

It is characterized by the government owning and operating most businesses.

It relies on supply and demand to make decisions about pricing and production of goods.

It encourages private ownership of the means of production.

It encourages free market and competition.

It provides scope for the production of a large variety of goods and services.