(1-3 pages) wearing the hat of a researcher:

Answer the question: What is an attitude? After you define the concept, provide an example of an attitude toward a health topic, and describe the affective and cognitive components of that attitude.

Describe a single-item direct measure of the attitude toward the health topic in the example above. Give examples of the question(s) you would ask participants.

Describe two limitations or potential problems with single-item direct measures of attitudes, and describe how each can be solved. Be sure you define the problem clearly before describing your solution

Describe a multiple item direct measure of the same health topic described above. Provide sufficient detail with examples so the instructor can determine if the measure avoids the problems you described.