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1- We have studied in the first chapter that quality either in the product or service field has so many dimensions. Discuss why there is a need for all of these dimensions. Do we contradict ourselves by having several dimensions of quality?

2-One of the diming points for continual improvement is to "End the practice of awarding business on the basis of price tag alone", explain this point in more details and do you agree or disagree with?

Operation Management, Management Studies

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