1- Visit the Nike website for its Fuelband product here: nike.com/us/en_us/c/nikeplus-fuelband. a. Make a list of nonbranded keywords that you would recommend Nike use to optimize pages so that they would show up in organic search listings. b. Make a list of recommendations for content (i.e., articles, blog posts, information, etc.) that Nike should add to its website for this product to in-crease the chances that it will show up in organic search results. What keywords should be empha-sized in the content you recommend?
2- Perform a search engine query using the terms "data center" "environmental impact". Describe the environmental concerns that large-scale data centers are creating around the globe and steps that com-panies are taking to address these concerns. Read about Google's efforts at google.com/green. In your opinion, is Google making a satisfactory effort to minimize its negative impact on the environment? Explain your answer.
3- Using a search engine, ?nd four examples of mashup applications. Prepare a report describing each one. If possible, identify the website(s) where data are pulled from to create the application.
4- Your boss would like you to recommend a free ser-vice for storing and sharing documents in the cloud. Create accounts at box.net and dropbox.net. Explore each service so that you understand how it works. Make a recommendation and provide your reasons for the service you select.
5- Visit amazon.com and identify at least three speci?c elements of its personalization and customization fea-tures. Browse speci?c books on one particular subject, leave the site, and then go back and revisit the site. What do you observe? Are these features likely to encourage you to purchase more books in the future from Amazon.com? How does the "One-Click" feature encourage sales from mobile devices?
6- Go to nacha.org. What is the National Automated Clearing House Association (NACHA)? What is its role? What is the Automated Clearing House (ACH)? Who are the key participants in an ACH e-payment? Describe the "pilot" projects currently under way at ACH.
7- Finding a job on the Internet is challenging; there are almost too many places to look. Visit two recruiting sites, for example, careerbuilder.com and LinkedIn.com. What bene?ts do these sites provide to you as a job seeker?
8- Research and analyze a major corporate fraud. a. Identify the company and explain when and how the fraud occurred, who was involved, and damages. b. How was the fraud detected? c. Describe any red ?ags associated with the fraud. d. Visit SAS.com and search "SAS fraud manage-ment." Explain how SAS fraud management could have helped prevent the fraud.
9- Visit each of the following enterprise vendor websites. Write a brief report on the latest features of their enter-prise systems, platforms, apps, or solutions. 1. SharePoint 2. Yammer 3. Oracle 4. Salesforce.com 5. SAP
10- Select an enterprise system vendor. Search and read a case study of one of the vendor's customers. Summarize the case and identify the bene?ts of the implementation.