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1. ______________, the exchange of goods and services for other goods and services, is one way of trading with countries that lack convertible currency.

Countertrading

Bartering

Foreign licensing

Exporting

2. A common pricing mistake entrepreneurs make is lowering prices because they fail to recognize the:

extra value, convenience, service, and quality they offer their customers.

advantages they have due to their lower cost structure.

complexities that larger competitors have to face.

driving need that all customers have to find the lowest price possible.

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