1. ____________ occurs when an unconditioned stimulus or cue is associated with an outcome.

1. Classical conditioning

2. Instrumental conditioning

3. Classical learning

4. Instrumental learning

2. Behavioural Economics combines ________ and ___________ to understand the decision making process of consumers.

1. Philosophy and Economics

2. Anthropology and Economics

3. Behaviourism and Economics

4. Psychology and Economics

3. The use of olive-green plain packaging on all tobacco products sold in Australia is an example of the use of ______________ to discourage purchase.

1. Humour

2. The halo effect

3. Subliminal perception

4. Colour

4. A consumer may associate going on a cruise with a wide array of ideas, feelings and activities including relaxation, travel, friendship, happiness, seasickness, exploration and gambling. In this instance, the consumer is employing (a) ______________.

1. Rehearsal

2. Long-term memory

3. Schema

4. False memory