(Answered) 1 describe the targeted segments of dunkin donuts 2

Management Studies

1. Describe the targeted segment(s) of Dunkin' Donuts.
2. Discuss the competitive advantage of Dunkin' Donuts.
3. Compare and/or contrast the positioning strategy of Starbucks and Dunkin' Donuts.
(What is the brand image?)
5. Discuss how Dunkin' Donuts' strategies have changed since its early days?

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Marketing Management, Management Studies

Category:- Marketing Management
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