1- (Buying behavior includes the behavior of both consumers purchasing products for personal or household use as well as organization buying products for business use.) T or F
2- Why is customer relationship management important in a market orientation?
A- it reduces fixed costs for businesses.
B- it controls the rate at which trends, fashions, and tastes can change.
C- it can result in loyal and profitable customers.
D- it shifts the focus from existing to new customer bases.
E- it overlooks efficient production.
3- People who are higher up in the social ladder buy Rolls-Royce cars as a status symbol. Which of the following social variables of buying behavior is demonstrated in the given scenario?
A- Social role
B- Social class
C- Social force
D- Ethnic group
E- Cultural group
4- ethnic foods are an example of:
A- generic products
B- specialty products
C- shopping products
D- convenience products
E- difficult-to-obtain products
5- 7-up, cherry 7up antioxidant and diet 7up are products in Dr.Pepper Snapple group’s:
A- 7-UP product position
B- 7-UP product width
C- 7-UP product line
D- 7-UP marketing mix
E- 7-UP product innovation
6- During the _____ stage of the product cycle, a firm tries to strengthen its position in the market by emphasizing the product's benefits and identifying market segments that want these benefits.
A- introductory
B- intermediate
C- growth
D- maturity
E- decline