1 explain the distinction between the terms market, Ask an Expert

Management Studies

1. Explain the distinction between the terms "market orientation" and "customer orientation."

2. How do we determine the relevant markets for a firm? What is the difference between a market and a sector of industry?

3. What are the problems associated with a product-based definition of the relevant markets?

4. Characterize the stages of development of market orientation.

5. What are the characteristic features of a customer-oriented firm?

6. Why can customers be described as a "vital resource" of a firm?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91592887

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