1. Describe some of the trade-offs that are encountered in product and service design.

2. Who needs to be involved in the design of products and services?

3. How has technology had an impact on product and service design?

4. A number of fast-food chains, after their success with offering their customers fresh salads, and in an effort to downplay the image of selling unhealthy food, began adding fresh fruit plates to their menus. At about the same time, and seemingly in direct conflict with this "healthy" strategy, several other fast-food chains began offering fat- and calorie-laden items to their menus. Compare these two widely different approaches, and predict the chances of each one's success. Name some other products that are popular, despite known health risks.