1. Retaining our customer base through an excellent customer service program is more economical than trying to recruit new customers. True___ False____ (check your answer)

2. When we conduct research as to the demographics of an area, which secondary source might we look to first ________________________________________________________________?

3. How do we calculate Share of Market? _____________________________________________?

4. What is meant by ‘the mean' when conducting research_______________________________
_____________________________________________________________________________?

5. In 15 words or less, what is meant by having Sufficient Storage __________________________
_____________________________________________________________________________?

6. With improvements in modern technology just about any style of Questionnaire can be scanned....True_____ False_____ (check your answer)

7. In 15 words or less describe the advantage of having the SPSS statistical package ____________
_____________________________________________________________________________?

8. What is meant by Descriptive Statistics _____________________________________________

____________________________________________________________________________?

9. True____ or False_____ The Median can be computed for all types of data except nominal data? (check your answer)

10. When reviewing Secondary Data/Information, aside from the fact that it originated from an outside source what is the most significant roadblock precluding our use of the information presented __________________?