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Management Studies

1. Describe a situation where the functional/sequential approach to product development might be more appropriate than the integrated/concurrent engineering approach.

2. Operations personnel tend to favor product component standardization while design and marketing personnel tend to resist it. Why is this true? What are the potential dis-advantages to standardization?

3. Why are discipline and flexibility both needed in new product/process innovation? Are these two capabilities in conflict with each other?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91570500

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