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1. What factors contributed to Johns Manville's long silence on the dangers of asbestos?

2. What role do you think the personality and other characteristics of a CEO play in the handling of an ethical problem?

3. When other firms in your industry are behaving unethically, how can you buck the trend and position your company to value ethical behavior? Why is that impor- tant? Will it damage your company's competitiveness?

4. Imagine that you're the CEO of a large firm like any of the ones described in this chapter. What concrete steps would you take to restore your company's reputation if it's been sullied?

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