1. What is persuasion?

2. What four questions are receivers of persuasive messages likely to be asking themselves?

3. What are the four parts of successful persuasive messages?

4. List six ways to gain attention in a persuasive message.

5. Why is a written favor request or action request often more effective than a face-to-face request?

6. Name five of more examples of typical situations requiring persuasive claim messages.

7. How can you reduce resistance in requesting favors, making claims, and delivering complaints?

8. When is persuasion necessary in business messages flowing down- ward in an organization?

9. When might persuasion be necessary in messages flowing upward?