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1. You work in the marketing department of a firm that sells mountain bicycles and related gear. Its manufacturing division has decided to wholeheartedly adopt the lean systems philosophy. Will this affect your ability to delight your customers? Make a list of the potential pluses and minuses of this lean systems decision.

2. Discuss how lean systems might apply to a fast-food hamburger stand. How will it have to be modified to deal with daily demand variation?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91570270

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