Problem: Sustainability - The next frontier (Sustainability will be at the forefront of many companies supply chain management strategies in the future.)
Required:
1. What do you think are the key elements of this strategy?
2. How do you get a potentially reluctant supply chain and customer to align?
3. What steps should be taken to improve sustainability across the supply chain? (Note - don't just say reduce green house gas emissions. Be specific and show how it benefits the supply chain)