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Management Studies

-Select a recent product launch

-Introduce the product - who is the user, what is the pain point, what is the benefit (value to the consumer) and what are the "reasons to believe" (features that deliver the benefit)?

-In your opinion, is it successful or not? Why? Use TWO of the following frameworks to structure your analysis:

User, Need and Insight (Point of View)

Segmentation, Target and Positioning (including writing a Value Proposition statement)

Marketing Mix / 4Ps

5Cs

R-W-W

-No more than 3 pages (excluding title page), 1.5 spaced, 11pt Arial font. On your title page, include a picture of the new product.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91269467
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