____ often results from feelings of boredom or a perceived need for change.
| Affinity-seeking behavior |
| Conformity-seeking behavior |
| Uniformity-seeking behavior |
Bill is a member of the Conway City Council. He wants to run for the post of Mayor of Conway in the upcoming elections. This perceived state for which he aspires is called his _____.
Treyvon has recently secured a promotion and raise at work. He starts thinking very seriously about buying a new house but wonders whether he can truly afford the purchase. Treyvon is primarily considering the _____.
Which of the following is an example of the behavioral influence perspective?
| Marcie goes shopping and buys a designer gown that she sees is on display at Morrie's departmental store because she liked the way things were arranged in the store. |
| Kate needs to buy a wedding gown. She surfs the Internet and visits all the boutiques in Florida to compare prices and quality. |
| Mandy loves skiing and she has signed herself up for an expensive ski training camp in Bern, Switzerland. |
| Tamara plans to spend an entire weekend relaxing at her favorite spa, Orra Health Club, in Malibu. |
| Leon wants to buy a new automobile. He visits a few dealerships and test-drives quite a few automobiles. He compares prices and features of the various models before selecting one. |
Dean goes to the supermarket every week to buy his quota of bread. He buys whatever brand is available without giving the purchase a second thought. This is an example of _____.
Which of the following beliefs is the basis of the behavioral influence decision-making perspective?
| Consumers are rational and they diligently gather information about purchases. |
| Consumers compare various brands of products on salient attributes. |
| Consumers' behaviors are influenced by environmental forces. |
| Consumers make informed decisions regarding what brand to buy. |
| Consumers' behaviors are influenced exclusively by their cognitive faculties. |
Irene has been saving up and searching for the right house to buy. A friend told her of a website that deals with real estate promotion and purchase. Irene, who is not so proficient with the use of the internet, visited the website for information. However, she was disappointed since her laptop did not have all the necessary software to download information and images from the website. The disappointment that Irene experienced can best be described as _____.
Which of the following elements is most likely to influence the affective quality of a shopping environment?
| Convenience of the environment in a store |
| Knowledgeable salesperson |
| Availability of a variety of brands |
John is generally thrifty and believes in spending wisely. However, after a bad day at work, John went shopping and ended up buying and spending much more than he usually does. Which of the following antecedent conditions is most likely accountable for John's increased volume of purchase and spending?
| Consumer's perception of security |
Nancy needed a new induction cooker as the one she had was not in working condition. With the intention of buying purchasing the cooker, she goes to the store but does not buy the product. Nancy had an allergic reaction to the air freshener used at the store and had to leave immediately. This is an example of a _____ altering a consumer's perception of value.
Running commercials for sleep medication during the middle of the night is an example of _____.
Every year as soon as spring arrives, home improvement stores and nurseries start selling annuals for flower beds as people start working outside in their yards. Such purchases are most likely influenced by _____.
Seasonal fruits cost less when in season than when they are not in season. This is an example of a situational influence on value. Which of the following temporal factors best explains this price variation?
Jean often accompanies her friends on shopping trips. On such occasions, Jean ends up buying more than her friends. She can hardly resist the temptation of buying products on sale and ends up spending a lot more than she initially plans. According to this information, we can conclude that Jean is a(n) _____ consumer.