Explain the importance of senior management support for the, Ask an Expert

Management Studies

1. Why might CRM initiatives fail?
2. describe the importance of senior management support for the CRM initiatives.
3. Discuss possible challenges to the adaptation of the programme in continental Europe.
4. Discuss the following statement by Herb Kelleher, former CEO of Southwest Airline "People are more important than financial resources, equipment, and materials assets'

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M985766

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