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Answer the following problems.

problem 1) Describe the promotion mix. Also justify the purpose of promotional activities.

problem 2) Sales promotion supplements the advertisement. describe this statement in detail.

problem 3) describe sales promotion techniques used in your country.   

problem 4) Distinguish between mass media advertising and sales promotion techniques.

problem 5) Describe the nature, purpose and function of product literature.

problem 6) What are the steps of personal selling? describe all.

problem 7) What do you mean by media presentation? describe the cost of press advertising.   

problem 8) What is the meaning of hard and soft launch for a new product? Also prepare down the promotional objectives under hard and soft launch situations.

problem 9) describe the implementation of promotional campaigns, through the advertising agencies.    

problem 10) describe the operations of advertising agencies in relation to your country.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M96099

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