-companies like pampg and krafts foods have found success, Ask an Expert

Management Studies

-Companies like P&G and Krafts Foods have found success by increasing their IMC budgets while other companies reduces theirs during a recession. Explain why they have likely achieved their success.

-Some marketers feel that the hierarchy of effects models may no longer reflect the characteristics of the consumer decision-making process. Discuss the pros and cons of these arguments.

(Advertising and Promotion, Chapter 7, 11th Edition, Belch)

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Operation Management, Management Studies

Category:- Operation Management
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