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problem 1) Marketing has been defined in many ways. With this in mind, identify the points YOU believe should be included in a definition.


a) BRIEFLY describe the following terms:

i) Customer value

ii) Customer centricity

b) describe what you see as the MAIN DIFFERENCE between these two concepts.

problem3) describe in not more than twelve (12) lines what is meant by the term‘ market segmentation’.

problem4) Identify and describe the criteria which can be used to establish the attractiveness (value) of a specific market segment.

problem5) How does the segmentation process assist in the marketing effort?

problem6) Within the macro environment, how could changes in the economic environment in South Africa impact on marketing in South Africa?

problem7) Ethics are extremely important to the well-being of society. With this in mind:

i) Identify two (2) instances of organisations which you are familiar with and show a high degree of ethical behaviour. (Use these exs to illustrate how their behaviour is seen to be ethical.)

ii) In contrast to the above, please identify two (2) exs of organisations which you feel to be using somewhat unethical marketing practices (together with your reasoning for your selections).


i) Identify and describe, with the use of exs, the components of a SWOT analysis.

ii) How can a SWOT analysis assist marketers?

problem9) Why do you think an organisation should set marketing objectives?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93025

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