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- Read the article "Materialism and Consumer Ethics: An Exploratory Study" available on Blackboard.

- The assignment consists in summarizing and analyzing this academic article.

- You are required to present your summary and analysis in a PPT presentation that should include the following: Introduction and context of the article / Research question and objectives / important concepts / methodology / Main findings / your opinion (So what).

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91521309
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