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Marketing Management, Management Studies
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Question: 1. What makes a good advertisement? 2. Are adverts still relevant given the emphasis now on Integrated Marketing Communication? The response must be typed, single spaced, must be in times new roman font (size 1 ...
Assignment 1: Part A: Your Marketing Plan For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals, an environmental analy ...
Question: For this assignment you will need to select a small or mid-sized company operating in South Florida or internationally (could be the company you currently work for or a company a family or friend works for) and ...
Question: Marketing Plan: Part II Throughout this course, you will compile a comprehensive marketing plan. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up co ...
Question: 1. Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those ...
Question: The final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a product or service with a marketing research iss ...
MARKETING LEADERSHIP AND PLANNING TASKS Scenario: Improving customer experience to enhance market leadership Most organisations are experiencing increased competition in today's global market, as products and services ar ...
Question: 1. Price is the only element in the marketing mix that produces revenue all other elements represent costs. 2. How do price decisions affect the other three P's? Select a product that you regularly buy. 3. How ...
Question: Digital storytelling is a popular phrase and component of IMC right now. At the root of PR 101 is storytelling. That is, how do you make your product or person or organization which you are pitching to reporter ...
ASSIGNMENT INSTRUCTIONS Essay: Identify the factors that impact on the viability of international markets and can therefore limit or compromise market potential. Keep the discussion generic, don't select specific markets ...
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Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate
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