You may need to grab your STADM book for this one. Match the competitive strategies listed below with an example that helps to define the category.

a) Narrow market, focused differentiation

b) Narrow market, low-cost approach

c) Broad market, focused differentiation

d) Broad market, low-cost approach

local ice cream shop that creates its own flavors and own ice cream known throughout the country for its incredible customer experience

Mechanic shops that fixes expensive cars at significantly low price than the dealerships’ service departments

an international airline with routes to every continent known for its reliability and comfortable cabin for long flights

Online clothing retailer that advertises on Facebook with special offer of three dress shirts for $50