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"You have decided to sell your coffee shop. How do you determine the market value of your business? A good selling price should neither be quoted too low, causing you a loss, nor too high, making the sale unattractive to buyers. If you want to discover a fair market price, you will need to conduct a little research before hanging the "For Sale" signboard on the door of your shop.

  1. What methods might you employ to arrive at the market value, considering you do not own the land or building but are leasing with two years remaining on the lease and need to sell only the tangible assets?
  2. In your opinion, would consulting one or more professionals be of any assistance in determining the market value? Why or why not?
  3. Should the unexpired lease be considered an asset? Why or why not? (Hint: For more information, you may consult an appraiser.)

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