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You are in a meeting regarding the pro forma forecasting of business for your company, Ferd Berfel Franistats Incorporated. It is a high volume and vital electronic element needed in many products and available for consumer purchases. There is an ongoing discussion (sometimes heated) that has little agreement on how to do it. The CEO, Ferd Berfel, looks you and says, what is your recommendation and why. What do you tell him?

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