Write a magazine subscription letter.

Imagine that you work for your favorite magazine. Write a sales letter to encourage new subscriptions. As you're planning your letter, think carefully about your audience:

• Why would they want to subscribe to the magazine? What benefi ts would they gain?

• What can you offer to make a subscription attractive?

• What are the potential obstacles to your sale? How can you overcome them?

• How can you personalize the letter to your audience?

You'll want to use an indirect style for this letter, so think of a creative, catchy opening that would make your audience read on.