Which essential of the marketing communications mix, Ask an Expert

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Which essential of the marketing communications mix includes an assortment of programs directed internally to employees of the corporation or externally to consumers, other firms, the government, and media to endorse or defend a company's image or its individual product communications?

a. direct marketing

b. public relations and publicity

c. sales promotion

d. advertising

e. personal selling

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Financial Management, Finance

Category:- Financial Management
Reference No.:- M92429002

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