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When contacting a purchasing agent for your Dyno Electric Carts, you plan to use your 10-page visual presenter to guide the prospect through your benefit story. This selling aid is a binder containing photographs of your cart in action along with its various color options, a guarantee, and a testimonial. Should you (a) hand over the binder and if so – why? OR (b) hold on to the binder and if so – why.

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