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What were the total proceeds from this offering? What part was retained by Amazon? What part by the investment bankers? What percent of the offering is this?

Amazon.com issued an initial public offering in May 1997.
Prior to its IPO, the following information on shares outstanding was listed in the final prospectus:

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In the IPO, the firm issued 3,000,000 new shares. The initial price was $18.00/share with investment bankers retaining $1.26 as fees. The final first-day closing price was$23.50.  

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