(Answered) What are some of the real costs a company must face in

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What are some of the real costs a company must face in preparing quarterly earnings guidance?

Corporate managers have long complained about the pressure to focus on the short term, arid now business groups are coming to their defense. ‘The focus on the short term is a huge problem,” says William Donaldson, former chairman of the Securities and Exchange Commission. “With all of the attention paid to quarterly performance, managers are taking their eyes off long- term strategic goals.”

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