Weekly demands at Hot Pizza are as follows:
|
Week
|
1
|
2
|
3
|
4
|
5
|
6
|
7
|
8
|
9
|
10
|
11
|
12
|
|
Demand ($)
|
108
|
116
|
118
|
124
|
96
|
119
|
96
|
102
|
112
|
102
|
92
|
91
|
Estimate demand for the next four weeks using a four-week moving average as well as simple exponential smoothing with a = .01. Evaluate the MAD, MAPE, MSE, bias and TS in each case. Which of the two methods do you prefer? Why?