Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Managerial Accounting Expert

Advertising Technologies, Inc. (ATI) specializes in providing both published and online advertising services for the business marketplace. The company monitors its costs based on the cost per column inch of published space printed in print advertising media and based on the cost per minute of telephone advertising time delivered on "The AD Line," a computer-based, online advertising service. ATI has one new competitor, Tel-a-Ad, in its local teleadvertising market; and with increased competition, ATI has seen a decline in sales of online advertising in recent years. ATI's president, Robert Beard, believes conversation between Robert and Jane Minnear, director of marketing for ATI.

Jane: I just received a call from one of our major customers concerning our advertising rates on "The AD Line" who said that a sales rep from another firm (it had to be Tel-a-Ad) had offered the same service at $1 per minute, which is $1.50 per minute less than our price.

Robert: It's costing about $1.27 per minute to produce that product. I don't see how they can afford to sell it so cheaply. I'm not convinced that we should meet the price. Perhaps the better strategy is to emphasize producing and selling more published ads, which we're more experienced with and where our margins are high and we have virtually no competition.

Jane: You may be right. Based on a recent survey of our customers, I think we can raise the price significantly for published advertising and still not lose business. Robert: That sounds promising; however, before we make a major recommitment to publishing, let's explore other possible explanations. I want to know how our costs compare with our competitors. Maybe we could be more efficient and find a way to earn a good return on teleadvertising.

After this meeting, Robert and Jane requested an investigation of production costs and comparative efficiency of producing published versus online advertising services. The controller, Tim Gentry, indicated that ATI's efficiency was comparable to that of its competitors and prepared the following cost data:

1961_prepare_analyse.jpg

 

Upon examining the data, Robert decided that he wanted to know more about the overhead costs

since they were such a high proportion of total production costs. He was provided the following list of overhead costs and told that they were currently being assigned to products in proportion to direct labor costs.

selling cost >> $7,500, 000

visual and audio design cost >> 3, 000, 000

creative services costs >> 5, 000, 000

Customer services costs > 2, 000, 000

Required

Using the data provided by the controller, prepare analyses to help Robert and Jane in making their decisions. (Hint: Prepare cost calculations for both product lines using ABC to see whether there is any significant difference in their unit costs). Should ATI switch from the fast-growing, online advertising market back into the well-established published advertising market? Does the charge of predatory pricing seem valid? Why are customers likely to be willing to pay a higher price to get published services? Do traditional costing and activity-based costing lead to the same conclusions?

Managerial Accounting, Accounting

  • Category:- Managerial Accounting
  • Reference No.:- M914434
  • Price:- $60

Priced at Now at $60, Verified Solution

Have any Question? 


Related Questions in Managerial Accounting

Task question 1 1000 wordsmather and peison 2006 report

Task Question 1 (1000 words) Mather and Peison (2006) report that public debt contracts tend to have a lower average number of accounting based debt covenants as well as less binding debt covenants relative to private de ...

Management accounting assignmentquestion 1 a how do fixed

Management Accounting Assignment Question 1: a. How do fixed costs in a business create a problem for job costing? b. Provide examples of wages that might be deemed to be (1) a direct cost and (2) an indirect costs. Ques ...

Instructionsall assignments must be typed in a minimum 11

Instructions: All assignments must be typed in a minimum 11 font size into the assignment template question sheet (available on Moodle). Additional pages may be added as needed. There is no word limit, but be guided by t ...

Task question 1 1000 wordsmather and peison 2006 report

Task Question 1 (1000 words) Mather and Peison (2006) report that public debt contracts tend to have a lower average number of accounting based debt covenants as well as less binding debt covenants relative to private de ...

Accounting for managers- assignmentfinancial statement

Accounting for Managers- Assignment Financial Statement Analysis The following information relates to Harris Corporation. Account Current year Prior year Net sales (all credit) $520,125 $499,500 Cost of goods sold $375,9 ...

Venus brewery is a craft brewery that produces a special

Venus Brewery is a craft brewery that produces a special light beer for ladies. The beer are processed sequentially in two departments (Department X and Department Y) before the final products are transferred to the fini ...

Free cash flow you are considering an investment in cruise

Free Cash Flow: You are considering an investment in Cruise, Inc. and want to evaluate the firm's free cash flow. From the income statement, you see that Cruise earned an EBIT of $206 million, paid taxes of $47 million, ...

Suppose a firm has had the historical sales figures shown

Suppose a firm has had the historical sales figures shown as follows. What would be the forecast for next year's sales using REGRESSION to estimate a trend? 2008: $2,000,000 2009: $1,800,000 2010: $2,200,000 2011: $2,400 ...

Which career is for you please respond to the

"Which Career is for You?" Please respond to the following: • Compare and contrast the key responsibilities of certified management accountants and certified public accountants. Select the career path that you plan to pu ...

Accounting1 from the e-activity assess the advantages and

Accounting 1. From the e-Activity, assess the advantages and disadvantages of the continued use of the traditional relational database and then decide if businesses should be moving toward relational databases in the clo ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro