Using major mass media types; Newspaper, television, direct mail, radio, magazines, outdoors, yellow pages, newsletters, brochures, smart phone. Carefully consider these profiles and discuss the following questions:
- How has the advent of social media affected each of these media?
- If you were using one or more of these media how would you utilize the concepts of Integrated Marketing Communications in order to tie them all together?
- Detail how an appliance company might employ each of these media in their market communication activities? For example, given the strengths of each, how would you deliver or message an appliance company's brand mantra and remain consistent with their messaging on social media?