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Using “Reilly’s Law of Retail Gravitation” calculate the break-point distance for your shopping center in part (a) relative to the nearest Simon Property Group shopping center. Use GLA sizes for “populations” in the formula. What does the result tell you? Explain.

Ontario Mills GLA 1,432,928 ft^2

Brea Mall GLA 1,319,447 ft^2

Distance between the two malls is 28 miles.

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Financial Management, Finance

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